On March 30, 2016, Kitty, under the name Miel, shared a demo on SoundCloud titled "Look Demure".
The album reached number 9 on 's charts.
Upon the release of the video, Kitty revealed that the album—which was initially slated for a 2018 release—would be released in April 2019.
The "Cry Me a River" cover was shared under the title " Pt 2".
The accompanying music video was filmed by Kitty and Ray, and edited by Kitty.